Privacy Policy
(last updated 8 April 2025)
We offer digital products and personal training services. We respect your privacy and are committed to protecting your personal information in accordance with the Protection of Personal Information Act 4 of 2013 (POPIA) of South Africa and other applicable privacy laws worldwide.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you purchase our digital products or interact with our website.
Information we collect
We collect the following personal information:
- First and last name: To identify you and personalize our communications
- Email address: To deliver your digital products and communicate with you
- City and country of residence: To understand our customer demographics and comply with local regulations
- Fitness goals and health information: When you purchase workout plans or personal training services (only with your explicit consent)
How we collect information
We collect information directly from you when you:
- Purchase our digital products
- Sign up for our newsletter
- Register for an account on our website
- Contact us through our website
- Complete questionnaires related to our fitness or health programs
How we use your information
We use your personal information for the following purposes:
- To provide and deliver the digital products you purchase
- To communicate with you about your purchase
- To send you information about related products or services (with your consent)
- To customize workout plans and training recommendations
- To comply with legal obligations
- To improve our products and customer experience
International Data Transfers
As our website is accessible worldwide, your information may be processed in countries with different data protection laws than your country of residence. By using our website and services, you consent to the transfer of your information to South Africa and other countries where we operate or engage service providers.
Disclosure of your information
We may share your personal information with:
- Service providers who assist us in operating our website and conducting our business
- Regulatory authorities or law enforcement agencies if required by law
We will not sell, trade, or otherwise transfer your personal information to third parties for marketing purposes without your consent.
Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, loss, or damage, including:
- Secure servers
- Encryption of data transmission
- Regular security assessments
Data Retention
We will retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including:
- Delivering our digital products
- Providing ongoing customer support
- Complying with legal obligations
Your privacy rights
Depending on your location, you may have certain rights regarding your personal information:
For South African Residents (under POPIA):
- Access your personal information
- Correct inaccurate personal information
- Request deletion of your personal information
- Object to the processing of your personal information
- Withdraw consent for direct marketing communications
For European Economic Area Residents (under GDPR):
- Similar rights as above, plus data portability rights
For California Residents (under CCPA/CPRA):
- Know what personal information is collected
- Delete personal information collected
- Opt-out of the sale of personal information
To exercise these rights, please contact us using the details provided below.
Cookies and tracking technology
Our website may use cookies and similar tracking technologies to enhance your browsing experience. You can set your browser to refuse cookies, but this may limit your ability to use certain features of our website.
Children’s privacy
Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.
Changes to this privacy policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date.
Contact information
If you have any questions about this Privacy Policy or our data practices, please contact us at:
Information Officer: Sunel Visser
Email: sunel@sunelvfitness.com
Phone: +27 84 558 7015
Complaints
If you believe that we have not adhered to this Privacy Policy, please contact us.
For South African residents, you have the right to lodge a complaint with:
The Information Regulator (South Africa) Website: https://www.justice.gov.za/inforeg/
Email: inforeg@justice.gov.za
Residents of other countries may contact their local data protection authority.